It seems this year's Black Friday was exceptionally good with using technology. Besides the usual flyers, any reputable store with Black Friday deals had their deals posted online. Some, such as Sears, even had exclusive online deals before, during, and after Black Friday. Then there are retailers such as Newegg and Amazon who host their sales exclusively online.

The other interesting thing about this Black Friday was the focus on media. TVs are usually popular items during Black Friday, but they were particularly so this year. In particular, "smart" TVs that allow for web browsing and app installation, similar to a smartphone, were popular. Another hot item was tablets and phones, also media consumption devices.

I feel that for future Black Fridays, advertising through media will become even more important. This year stores were advertising through Facebook and Twitter as well as their traditional ads. As consumers become less paper based, so will stores if they hope to maintain exposure to consumers.